puma
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Fashion Business and Retail News
Puma appoints former Adidas exec to lead creative direction
The German sportswear giant Puma has officially confirmed the appointment of James Carnes, a veteran of the athletic footwear and…
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Streetwear and Sneaker Culture
Puma Taps Adidas Alum James Carnes to Lead Creative Direction
Puma, the venerable German sportswear giant, has announced the appointment of footwear industry luminary James Carnes to the newly created…
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Fashion Technology and Innovation
Puma Pioneers AI and Digital Frontiers in Ambitious Global Turnaround Strategy
Herzogenaurach, Germany – Global sports giant Puma is aggressively embracing cutting-edge technology, particularly artificial intelligence (AI), as a cornerstone of…
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