<\/span><\/h3>\nThe power of entertainment in capturing audience attention on social media cannot be overstated. Cortes champions what she terms "edu-tainment" content, a blend of education and entertainment. "Absolutely. We really find that content should, first and foremost, entertain, and then it should either inspire or educate. So we call it ‘edu-tain content.’"<\/p>\n
In an era of information overload, entertainment serves as a crucial hook. "You are inundated with content, whether it be organic or sponsored content. We understand that folks are scrolling endlessly, and how are we going to capture their attention in a sea of content? Entertainment is the way to do that."<\/p>\n
Cortes further observes the blurring lines between social media platforms and traditional entertainment mediums. "I find that social platforms are the new entertainment platforms. There\u2019s a crazy stat out there that people are on YouTube more than they are on broadcast or streaming TV or streaming movies. Talent these days is reaching certain levels where streaming services are reaching out to them, and they are the lead talent in an upcoming series. So the lines are consistently getting blurred between social, digital media and other forms of media that consumers have traditionally leaned toward."<\/p>\n
Ultimately, Cortes concludes that success in the contemporary social media landscape hinges on a brand’s or creator’s ability to authentically entertain and educate their audience, regardless of their specific niche or category. This dual approach ensures sustained engagement and a lasting connection with the community. The implications of this shift are profound, suggesting a future where social media is not just a marketing channel but a primary source of entertainment and information, demanding a sophisticated and adaptable approach from all players involved.<\/p>\n
Additional reporting by Jill Manoff<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"For ten years, Avrielle Cortes has navigated the dynamic currents of social media, witnessing firsthand the cyclical nature of platform popularity, the seismic shift from horizontal to vertical video, and the burgeoning professionalization of the creator economy. This evolution has fundamentally reshaped how brands approach social media marketing, demanding a more nuanced and diversified strategy. …<\/p>\n","protected":false},"author":21,"featured_media":5343,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[214],"tags":[35,215,709,707,499,498,216,689,706,708,449,217,705,601],"class_list":["post-5344","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-beauty-and-cosmetics","tag-beauty","tag-cosmetics","tag-creators","tag-decade","tag-evolving","tag-landscape","tag-makeup","tag-marketing","tag-media","tag-niche","tag-rise","tag-skincare","tag-social","tag-transformation"],"_links":{"self":[{"href":"http:\/\/fashionstudio.info\/index.php\/wp-json\/wp\/v2\/posts\/5344","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/fashionstudio.info\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/fashionstudio.info\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/fashionstudio.info\/index.php\/wp-json\/wp\/v2\/users\/21"}],"replies":[{"embeddable":true,"href":"http:\/\/fashionstudio.info\/index.php\/wp-json\/wp\/v2\/comments?post=5344"}],"version-history":[{"count":0,"href":"http:\/\/fashionstudio.info\/index.php\/wp-json\/wp\/v2\/posts\/5344\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/fashionstudio.info\/index.php\/wp-json\/wp\/v2\/media\/5343"}],"wp:attachment":[{"href":"http:\/\/fashionstudio.info\/index.php\/wp-json\/wp\/v2\/media?parent=5344"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/fashionstudio.info\/index.php\/wp-json\/wp\/v2\/categories?post=5344"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/fashionstudio.info\/index.php\/wp-json\/wp\/v2\/tags?post=5344"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}