strategy
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Fashion Technology and Innovation
Zendaya Unveils Co-Created Collection with On, Signifying a Major Apparel Push and Evolving Brand Strategy
Swiss performance sportswear brand On has officially launched its highly anticipated co-created collection with global fashion icon Zendaya, marking a…
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Fashion Technology and Innovation
Travelpro Pivots Marketing Strategy Towards Gen Z and Millennials, Embracing Digital Content and Authenticity for Future Growth
Travelpro, a brand historically synonymous with robust luggage favored by airline professionals, is embarking on a significant marketing transformation, adopting…
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Fashion Technology and Innovation
JCPenney’s Underdog Strategy: Tapping into Underserved Markets with Women’s Sports Partnerships and Anti-Elitist Campaigns
In a bold strategic maneuver aimed at revitalizing its storied brand, JCPenney is doubling down on accessibility and affordability, charting…
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Fashion Business and Retail News
Waitrose Accelerates Physical Expansion with New Stores and Nationwide Refurbishment Program Under £1 Billion Investment Strategy
Waitrose has announced a significant acceleration of its investment in its physical retail estate, unveiling a comprehensive plan that includes…
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Fashion Technology and Innovation
Puma Pioneers AI and Digital Frontiers in Ambitious Global Turnaround Strategy
Herzogenaurach, Germany – Global sports giant Puma is aggressively embracing cutting-edge technology, particularly artificial intelligence (AI), as a cornerstone of…
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