sportswear
-
Streetwear and Sneaker Culture
Blackpink Star Jisoo and French Sportswear Brand Salomon Unveil Highly Anticipated In The Open Campaign
The intersection of high fashion, global K-pop influence, and technical outdoor gear has reached a new milestone as French mountain…
Read More » -
Fashion Business and Retail News
Columbia Sportswear Launches Viral Feet-Focused Marketing Campaign to Promote New Peakfreak Hiking Footwear
Columbia Sportswear, the Portland-based outdoor apparel giant, has unveiled an unconventional marketing initiative that leverages digital culture to promote its…
Read More » -
Fashion Business and Retail News
Columbia Sportswear Launches Innovative F££T FUND Campaign to Promote New Peakfreak Hiking Footwear
Columbia Sportswear has officially unveiled a bold, unconventional marketing campaign titled the F££T FUND, designed to coincide with the global…
Read More » -
Fashion Business and Retail News
Columbia Sportswear Launches Tongue-in-Cheek F££T FUND Campaign to Promote New Peakfreak Footwear
Columbia Sportswear, the Portland-based outdoor apparel giant, has unveiled a bold and unconventional marketing initiative aimed at promoting its latest…
Read More » -
Fashion Technology and Innovation
Alexandre Arnault Joins Nike Board of Directors as Sportswear Giant Navigates Complex Multi-Year Turnaround
In a high-profile move signaling its ambition to overhaul its brand positioning and accelerate global growth, athleticwear titan Nike Inc.…
Read More »
