adidas
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Streetwear and Sneaker Culture
Adidas Doubles Down on Women’s Basketball With All-Star Dinner, Ryoko Rain Collaboration and WNBA Player Exclusive Pack
This WNBA All-Star weekend, Adidas demonstrably reinforced its unwavering dedication to women’s basketball through a series of high-profile launches, strategic…
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Streetwear and Sneaker Culture
Adidas Capitalizes on World Cup Triumph, Eyes Major U.S. Market Expansion
Following an exceptionally successful global football spectacle that culminated with a high-stakes final in New Jersey, Adidas is strategically positioning…
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Fashion Photography and Modeling
AYANEGUI SS26 Presented by adidas Drops Second Release: The Other Self
AYANEGUI and adidas have unveiled the second release of their highly anticipated SS26 collection, titled "The Other Self." This curated…
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Haute Couture and Luxury News
Adidas Accelerates Growth in Q1 2026 with Robust Sales and Profit Surge Amidst Strategic Turnaround
Adidas, the Herzogenaurach-based global sportswear giant, has reported a compelling start to fiscal year 2026, showcasing significant momentum that has…
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Haute Couture and Luxury News
Adidas and Audi Revolut Formula 1 Team Unveil Inaugural Miami Collection, Blending Motorsport, Soccer, and Street Culture Ahead of 2026 Debut
The highly anticipated collaboration between global sportswear giant Adidas and the Audi Revolut Formula 1 team has officially launched its…
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Haute Couture and Luxury News
Lindsay Gregg Files Lawsuit Against Adidas America Inc., Alleging Gender Discrimination and Whistleblower Retaliation
Lindsay Gregg, the former head of women’s basketball sport marketing at Adidas America Inc., on Wednesday filed a comprehensive lawsuit…
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Fashion Business and Retail News
Puma appoints former Adidas exec to lead creative direction
The German sportswear giant Puma has officially confirmed the appointment of James Carnes, a veteran of the athletic footwear and…
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Streetwear and Sneaker Culture
Puma Taps Adidas Alum James Carnes to Lead Creative Direction
Puma, the venerable German sportswear giant, has announced the appointment of footwear industry luminary James Carnes to the newly created…
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Streetwear and Sneaker Culture
The Enduring Rivalry Between Nike and Adidas Ignites a New Front in New York City’s SoHo District with Nike’s Flagship Opening
The long-standing, intense rivalry between global sportswear titans Nike and Adidas is escalating within the bustling streets of New York…
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