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Fashion Technology and Innovation
American Eagle is turning RushTok and malls into its back-to-school sales engine
For the crucial 2026 back-to-school season, American Eagle Outfitters is launching an ambitious, multi-pronged campaign designed to cement its position…
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Fashion Technology and Innovation
The Rise of Employee-Generated Content: How Retailers Are Turning Staff into Authentic Brand Influencers
Earlier this summer, Mephisto USA CEO Logan Bird ignited a conversation within the retail sector by posting a unique job…
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